OCEANUS SWIMWEAR'S NEW CAMPAIGN IS HOT AND VERY PAMELA ANDERSON-CORE

Fri, Feb 03, 23

Hannah Attalah

Swimwear label Oceanus — known and loved for its commitment to helping empower women and make them stand out — has unveiled a new campaign that very much keeps on with its ethos. Lensed by London-based photographer Charlie Denis, the collection is showcased through powerful storytelling that draws inspiration from old Hollywood glamour and tropical climes.

Oceanus continues redefining swimwear through new seasonal textures that do not compromise sustainability; each piece is made from eco-friendly materials and biodegradable hand-embroidered embellishments. For Spring/Summer 2023, the label takes us away to crystal clear waters, palm trees and glistening sands, where lurex glitter bikinis, one-pieces and sheer-ready beachwear take the spotlight.

The Amazonian-like models in the editorial exude confidence and power in the label’s brand-new silhouettes. Highlights include the “Callie” night dress in red and nude, a perfect staple to dance away the summer evenings. Overall, the collection is heavily focused on prints and delivers its signature palm print along with ’70s metallic swirls and stand-out leopard. Elsewhere, rich jewel tones complement the metallic embellishments in the line-up.

On the vision of the campaign, Denis noted he wanted to build a paradisiacal world, “I initially drew inspiration from old Hollywood movies, where the use of elements such as set builds and studio lighting provide an air of artifice that makes for a certain kind of magical sensibility, offering a break from reality. I sought to marry this vintage aesthetic with the timeless and editorial high-glamour of our two panda-eyed, amazonian-like models that appear both wild and powerful in this absurd part-jungle, part-naval world.”

Peep the exclusive lookbook in the gallery above. The Oceanus SS23 swimwear range its now available to pre-order from their online store.